You bet. This, by far, is their predominant drive. Being famous encompasses a few important functions: it endows the narcissist with power, provides him with a constant Source of Narcissistic Supply (admiration, adoration, approval, awe), and fulfils important Ego functions.
The image that the narcissist projects is hurled back at him, reflected by those exposed to his celebrity or fame. This way he feels alive, his very existence is affirmed and he acquires a sensation of clear boundaries (where the narcissist ends and the world begins).
There is a set of narcissistic behaviours typical to the pursuit of celebrity. There is almost nothing that the narcissist refrains from doing, almost no borders that he hesitates to cross to achieve renown. To him, there is no such thing as “bad publicity” – what matters is to be in the public eye.
Because the narcissist equally enjoys all types of attention and likes as much to be feared as to be loved, for instance – he doesn’t mind if what is published about him is wrong (“as long as they spell my name correctly”). The narcissist’s only bad emotional stretches are during periods of lack of attention, publicity, or exposure.
The narcissist then feels empty, hollowed out, negligible, humiliated, wrathful, discriminated against, deprived, neglected, treated unjustly and so on. At first, he tries to obtain attention from ever narrowing groups of reference (“supply scale down”). But the feeling that he is compromising gnaws at his fragile self-esteem.
Sooner or later, the spring bursts. The narcissist plots, contrives, plans, conspires, thinks, analyses, synthesizes and does whatever else is necessary to regain the lost exposure in the public eye. The more he fails to secure the attention of the target group (always the largest) – the more daring, eccentric and outlandish he becomes. The firm decision to become known is transformed into resolute action and then to a panicky pattern of attention seeking behaviors.
The narcissist is not really interested in publicity per se. Narcissists are misleading. The narcissist appears to love himself – and, really, he abhors himself. Similarly, he appears to be interested in becoming a celebrity – and, in reality, he is concerned with the REACTIONS to his fame: people watch him, notice him, talk about him, debate his actions – therefore he exists.
The narcissist goes around “hunting and collecting” the way the expressions on people’s faces change when they notice him. He places himself at the centre of attention, or even as a figure of controversy. He constantly and recurrently pesters those nearest and dearest to him in a bid to reassure himself that he is not losing his fame, his magic touch, the attention of his social milieu.
Truly, the narcissist is not choosy. If he can become famous as a writer – he writes, if as a businessman – he conducts business. He switches from one field to the other with ease and without remorse because in all of them he is present without conviction, bar the conviction that he must (and deserves to) get famous.
He grades activities, hobbies and people not according to the pleasure that they give him – but according to their utility: can they or can’t they make him known and, if so, to what extent. The narcissist is one-track minded (not to say obsessive). He is a world of black (being unknown and deprived of attention) and white (being famous and celebrated).